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Autry News and New Sneakers

11 02 2023

Autry News and New Sneakers

1980s, USA: this is the atmosphere of the Autry novelties and the brand's new sneakers , which remain in the wake of a consolidated tradition. The sneakers of this great overseas brand have always been recognized by the American flag on the upper, which appears since the first productions, in Dallas in 1982. Models such as the Medalist , the Dallas or the Open have always remained faithful over time , with an unmistakable US high school style.

Today, that pleasant and relaxed look is also reverberated in sportswear collections: t-shirts, sweatshirts and joggers to wear in your free time and during your workouts.

The history of Autry suffered a long setback, until, in 2018, the logo and the unmistakable sneakers were brought back onto the crest of the wave by a group of entrepreneurs, who were able to focus on innovation, without ever ignore the origins of the brand. In 2021, the company closed with a turnover of 30 million euros, proving Autry's greatness.

And the most striking thing is that it was Italian entrepreneurs who made it rise like a phoenix: Marco Doro, founder of Ghoud, together with Alberto Raengo and Gino Zarelli. The new history of the brand starts from a classic 80s model revisited through a modern spirit, aimed at a transversal audience both in terms of lifestyle and age. In fact, Mauro Grande, CEO of Autry states: "The peculiarity of sneakers is that they can be worn for any occasion, in addition to being extremely comfortable."

Today, Autry is widespread throughout Europe, where it satisfies the tastes and requests of enthusiasts, thanks above all to the Medalist and Dallas models, which have always been the most loved. The brand's market is also expanding in South-East Asia, distributed by very important partners at an international level: Japan and South Korea are the leaders in the appreciation of the Autry novelties and the brand's new sneakers .


Autry sneakers and the brand's news

Among the most popular Autry sneakers there are undoubtedly the Medalist which were born as tennis shoes. However, the concept does not stop there, but aims to create universal shoes, i.e. suitable for tennis, but also for running, the gym, aerobic activity, exactly as happened in the 80s. To satisfy this need, the sole has become thicker and wider, the upper is always in leather, often in nubuck, and some features such as the perforated toe, the mudguard and the breathability are maintained in line with tradition.

Struck by the pioneering nature of these sneakers , the Italian entrepreneurs who took over the brand and now produce it in Italy have done a lot of research in the field of vintage and have mixed this aspect with a lot of technology. The agreement with Bob Lutz is historic, a famous tennis player with 54 titles and 5 Grand Slams in doubles to his credit, who passionately supports the revisitation of the models he personally wore forty years earlier.

With these premises, the Kissuomo website could not lack the most sought-after models, such as the iconic Medalist , but also the clothing that will accompany you in your free time. The soft T-shirts , polo shirts , joggers and sweatshirts in 100% cotton are the perfect accompaniment to your free moments, whether it's training in the gym, walking out of town or having an aperitif at the bar with friends. Each item is designed for your comfort, exactly as happens with the brand's very soft and versatile sneakers, which bring a breath of vintage to your feet, hiding contemporary technology and a lot of Made in Italy.

Don't miss the Autry news and the brand's new sneakers , which you can find exclusively on Kissuomo !

How to combine the Autry news and the new sneakers on Kissuomo

With the vintage and casual touch of Autry sneakers and clothing , we recommend a Stone Island jacket, which is perfectly suited to excursions out of town, as well as breakfast at the bar. Or, for a look that overturns the norm, you could think of a rigorousTagliatore jacket, which will be like a passe-partout for every occasion!