Puraai was founded in 2020 from the fusion of the creative spirit of two young Italian designers, driven by a continuous search for something that could fully represent them. They finally found inspiration for the brand during a trip to Japan. At the end of a day spent discovering and studying the latest trends in Tokyo, they were drawn to a small detail on a recyclable plastic bottle. In fact, it was a Japanese symbol used to identify a recyclable product — a concept very dear to both of them and one that, now more than ever, everyone should pay attention to.
Model: Panther Cotton Candy
Fit: regular, elastic back strap, heel height 2.5 cm
Composition: recycled and bio-based materials, cork insole
Side logo: ラ symbol recalling the Japanese “plastic recycling mark”
Color: milk with two-tone laces